Last updated: 27th of February 2018
How we use or disclose the information we collect
Generally, the information we collect is used for our own analysis. We may use personally identifiable data to perform functions such as demographic analysis of the site usage (who is visiting our websites and what they are interested in); to estimate our audience size; measure aggregate traffic patterns and other trends among our users.
We may outsource these tasks and disclose personal data about you to 3rd parties, provided the use and disclosure of your personal information by these organisations is restricted to performance of such tasks.
We might also share personally identifiable data with third-party providers who assist us in performing internal functions necessary to operate our business, for example, Feedblitz or Mailchimp, our Email Marketing and Email List Managers. We require our third-party providers to keep such information private and to only use the information for the purpose it was provided for.
Personal information does not include “aggregate” information. Aggregate information is data collected about a group or category of products, services or customers, from which customer identities have been removed. This type of data helps us understand customer requirements so that we can improve our services.
We will not purposely disclose any personally identifiable information and that we do not auction, trade, rent or share such information to 3rd parties (for instance, advertisers or telemarketers).
Also, any personally identifiable information will be disclosed to the third parties if:
1. You consent to this kind of disclosure.
2. We are compelled or authorised to do so by law
3. We reasonably believe there is a threat to someone’s life or health
4. Our website or business is sold to or merged with another entity
The types of information we collect
Personally-identifiable information is defined as any specific data that may disclose you as a person such as your title, address, phone number, billing and shipping information, credit card information, e-mail address, gender, birthday, etc.
Aggregate information is data collected about a group or category of products, services or customers, from which customer identities have been removed.
Private information does not include “aggregate” information. In other words, information about how you use a service might be collected and combined with information about how others use the same service, but no personal information will be included in the resulting data. Non-personal information such as an identity of your Internet browser, the type of operating system you use, your IP address and the domain name of your Internet service provider can also be used by us to optimise our goods and services including our Web pages for your computer.
Surveys and Contests
Occasionally our Website requests personal information from users via contests, promotions, offers and surveys. Participation in these contests, promotions, offers and surveys is voluntary. The information typically includes contact details (for example your name and email address), and demographic information (for example postcode, age bracket, country of access, etc.). We may use a third-party company to conduct these contests, promotions, offers and surveys, and therefore will disclose personal data about you to these parties provided the use and disclosure of your personal information by these organisations are restricted to performance of such tasks. We require our third-party providers to keep such information private and to only use the information for the purpose it was provided for.
Children’s Privacy Protection
We do not intend, and our website is not designed, to gather personal information from children.