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My name is Amelia Priest, and I am the founder of Just Snacks. I started Just Snacks in 2011 while I was homeschooling my children, and registered Just Snacks as an Australian company in April 2012. My son had behavioural and learning difficulties at that time that needed to be addressed with diet and vitamins. As we were attending various homeschooling workshops in Sydney, the need to have gluten and dairy free snacks with no added sugar that also tasted right arose, as there weren’t many choices available.
So I started searching for products outside of Australia and discovered Matt’s Munchies, premium fruit snacks made in the US and purchased some for personal use. We loved them so much that I approached the manufacturer to become their exclusive Australian distributor and promoter. However, the manufacturer was a small, family-run factory with limited production capacity, and they could only allocate a small number of products for an Australian market.
While selling Matt’s Munchies, I started adding more snacks to my offering. Is was easy to buy great products but when to came to selling them, it was challenging! One of the specifics of healthy snacks is that they don’t have preservatives which means they have a shorter shelf life then snacks with additives. Having pressure to sell snacks before they expire made me look for more unique wholesale channels, in addition to traditional channels, as well as selling snacks online direct to consumers.
Just Snacks’ innovative business model attracted media attention. Since 2014 I’ve been a judge of B&T Media Awards, I spoke at the Online Retailer and OMNI Retailer Conferences, I was an original Advisory Board Member for the Naturally Good Expo and invited participant at the Innovation Roundtable organised by Intuit, the US Embassy in Australia and the CSIRO.
Over the years, Just Snacks has grown to service over 1,000 wholesale channels across Australia including hotels, universities, gyms, art galleries, fitness centres, vending machines, and more. Eventually, I discontinued importing Matt’s Munchies in 2014. Just Snacks’ products are now relocated to a state of the art fulfilment centre in Hillsdale, Sydney. A long way from running a small business from home! Oh, and the homeschooling stage ended too with both kids now attending high school.
If you like to connect with me, feel free to call me on 1300 480 255, email email@example.com or connect with me via LinkedIn.